This page aims to collect marketing resources and links for Decision Makers and Customers/Prospects.

Some customers may not be interested in the technology side as long as it meets their business goals as a return on technology investment.

Others, who - for example - may want to support the solution in-house, may be sceptical of an Apple solution in this space.
As a general summary from the mailing list, using a generic description and pushing the Java server / Java framework card may work best with non-Apple customers - or people who think of Apple as a provider of consumer goods such as iPods only:

WebObjects is a an integrated suite of freely available Java frameworks and tools that helps a developer to develop scalable, sophisticated applications for the Internet on most computers with Java support.
It is the most mature platform available for enterprise level web server development, providing object oriented framework support for relational database object persistence (in any JDBC compliant database), Ajax, Web Services, streaming media, Java Client, Rapid Application Development, file upload/download and many other popular web technologies. (taken from WO Wikibook introduction quote)

WebObjects Reviews, Comparisons and Whitepapers

Comparison Matrix
http://www.theserverside.com/tt/articles/article.tss?l=ServerMatrix - Matrix, WO Comparison to other application servers
http://www.theserverside.com/tt/articles/content/ServerMatrix/matrix_print.html - Printable version

Java server list
http://www.javaskyline.com/serv.html - Another list from A-Z comparing WO with other products

WebObjects on ServerWatch
http://www.serverwatch.com/stypes/servers/index.php/16119

Why WebObjects ? - Advocacy article on an e-commerce site
http://www.jewelryluv.com/fashion/pageWithName/WhyWebObjects/

NASA
http://stellar.gsfc.nasa.gov/Webstudy/mwresu~1.htm - Completely outdated (1997-1998), but test methodology may be useful:

NASA Section Chooses WebObjects for Web Development
After evaluating 17 different Web development tools, the Applied Technology Development Section of NASA concluded that Apple's WebObjects product was "the best solution for web application development." You can review NASA's evaluation criteria and conclusions in the "Web Middleware Study" posted at this site: http://stellar.gsfc.nasa.gov/Webstudy/finalm~1.htm

The NASA example and missing WO whitepapers (WebObjects Whitepaper from Owendo, not available online any longer) show that there is a lack of up-to-date marketing and independent review materials.

WebObjects Showcases and Success Stories

List of well-known sites using WebObjects

http://www.apple.com/jp/webobjects/customers.html , Japanese showcase, also some old US / international sites listed

Tech Articles

Xserves power iTunes Music Store, 'America 24/7'
http://www.macworld.com/news/2003/06/02/xserve/

Apple releases WebObjects as a free application
http://www.itworld.com/AppDev/1587/050616webobjects/

WebObjects Applications

http://www.dyned.com/cgi-bin/WebObjects/WOShowcase

General Application Server Reviews

7 Application Servers tested - Old, but methodology may be useful
http://www.pcmag.com/article2/0,1895,54385,00.asp

JBoss vs Zope
http://www.serverwatch.com/stypes/compare/index.php/compare2_18239,18365

General Articles of Interest

Ruby vs Java - Risks and Adoption Profiles
http://www.infoq.com/articles/From-Java-to-Ruby--Risk

Comparing Open Source Application Servers
http://raibledesigns.com/page/rd?entry=comparing_open_source_application_servers

(Incluces JBoss 4.0.4, GlassFish B48, JOnAS 4.7.6, Resin 3.0.21, Geronimo 1.1)